Konsumententrends Ulrich Eggert
Worauf Sie sich einstellen müssen, um Erfolg zu haben
Metropolitan 1997 (238 Seiten) Download
Marken-Power Michael Jary, Dirk Schneider, Andrew Wileman
Warum Aldi, Ikea, H&M und Co. so erfolgreich sind
Schaeffer-Poeschel 1999 (279 Seiten) Download
Brand
Warfare David D´Alessandro
10 Rules for Building the Killer Brand
McGraw-Hill 2001 (185 Seiten) Download
Brand
Warfare David D´Alessandro
10 Rules for Building the Killer Brand
McGraw-Hill 2001 (185 Seiten) english
version Download
What
Were They Thinking? Robert McMath & Tom Forbess
Marketing Lessons You Can Learn from Products That Flopped
Times Books, Random House 1998 (240 Seiten) Download
What
Were They Thinking? Robert McMath & Tom Forbess
Marketing Lessons You Can Learn from Products That Flopped
Times Books, Random House 1998 (240 Seiten) english
version Download
